Striding out from a sun-drenched Parisian café enveloped in her signature leopard coat, Alexa Chung totes an oxblood version of the Paris Premier bag in Longchamp’s fall 2016 campaign. The house knows full well the charm Chung has on any breathing female. Practically anything she wears, everyone covets — but there’s more to Longchamp’s latest bag addition than meets the eye.
In tandem with Paris Premier’s launch, the French leather goods house is setting up their very first Longchamp Atelier pop-up in Singapore. The open space lets you in on the know of the house’s 68 years of leather expertise and the love labour behind the elegantly sturdy structure of the Paris Premier. Indeed, turning exquisitely tanned calfskin into a Paris Premier is no easy task: The bag passes through various artisans’ skilled hands of millimetre-accuracy before it’s truly complete.
Subtle touches of metal on leather, hand-stitched zipper pulls, leather folds in between the handles — the most diminutive details matter in the Longchamp outlet workshop. Come 22 October, simply step into the space and discover the impeccable craftsmanship, laid bare for all to see.