The Longchamp Le Pliage handbags are few things otherwise versatile.

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In 1998, in a adventure about the brand’s 50th anniversary, the International Herald Tribune wrote that Longchamp’s success “is an analogy that small, ‘Made in France’ businesses can advance by bearing well-made, well-designed goods.”

But today’s accessories bazaar is annihilation if not overcrowded, and new kids on the block like Mansur Gavriel accept started to dent abroad at the bazaar allotment that brands with accepted backpack choices like Prada and Alexander Wang hold. And yet, the Le Pliage charcoal a staple.

Erica Russo, the appearance administrator of accessories at Bloomingdale’s, says it’s a connected bestseller, division afterwards season, behindhand of what colors and prints the cast offers ceremony year. Meaghan Mahoney Dusil, the co-founder of PurseBlog, confirms that the Longchamp appointment on her website is one of the busiest in the abreast category, advancing advanced of Rebecca Minkoff, Tory Burch, Kate Spade, and Dooney & Bourke; a cilia blue-blooded “Show us your Longchamp” has over a actor views, with accoutrements of admirers announcement photos of their Longchamp outlet bags, a lot of of them altered variations of the Le Pliage.

This is abundantly due to the actuality that there’s no bigger blast for your blade than Longchamp’s Le Pliage handbags.

“This is the abstruse of Longchamp’s success,” says Mario Ortelli, a chief affluence appurtenances analyst at Sanford C. Bernstein. “They can be the acquirement of a chump who doesn’t wish to absorb $1,000 on a bag, but it’s still advised affordable luxury. And humans will not be agitated if they breach or bones them.”

“They are added affordable, but still allocution of superior and are admired as a affluence brand,” adds Fflur Roberts, arch of affluence analysis at Euromonitor. “Because of their affordability, abounding consumers will accept a amount of the aforementioned bag in altered colors for altered apparel as able-bodied as seasons.”

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Longchamp celebrates the Chinese New Year with a capsule collection

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Roosters are observant, perfectionists and like to be noticed and admired. They are not suspicious and, in short, they are an open book. There are some characteristics of the Chinese horoscope that describe how a person is a Gaulish sign. In 2017, take note, the Chinese New Year is dedicated to the rooster.

For this great celebration the Longchamp launches a capsule collection where, of course, the cock is the great symbol in prominence. The French brand created a wallet (€ 570), a case (€ 145) and a keyring (€ 40), all in red.

In fact, this is not the first time a couture brand celebrates the Chinese year. Already last year, brands like Kenzo or Burberry have launched special collections to commemorate the Year of the Monkey that ends on January 27, 2017.

The Year of the Rooster ends on February 15, 2018.

Longchamp was founded in Paris in 1948 by Jean Cassegrain and still remains under the ownership and management of the family. Longchamp outlet luggage articles, cheap handbags and accessories are recognized worldwide for their quality. Nowadays, in addition to accessories, bags and wallets, the brand also has collections of footwear and ready-to-wear.

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Longchamp outlet UK warns of possible impact from high shop rents inside london

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The affluence French brand, which counts BBC brilliant Mary Berry, the Duchess of Cambridge and archetypal Alexa Chung as fans, is acclaimed for its foldable tote bags.

It has food on Oxford Street, Regent Street and at Westfield White City, as able-bodied as concessions in the capital.

In accounts just filed for Longchamp outlet (UK), the close said: “Property rental prices are at a premium, and there is accordingly a accident that the top aspect of anchored costs could advance to food acceptable accident making.”

“Performance reviews of anniversary boutique are conducted on a approved basis.”

Rental woes are on top of apropos about a looming backpack in business ante next year. Beforehand this ages the brand’s UK accepted administrator Paul Lorraine was one of a amount of retail specialists that active a letter to the adjudicator calling for business amount changes in Westminster, to defended approaching advance in the West End.

Sales at Longchamp’s UK arm rose to £8.7 actor in 2015, from £7.3 actor a year earlier.

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Longchamp outlet unveils aboriginal bazaar in Metro Cebu

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LAST Sept. 13 was a night of anniversary as Cebu’s flush association laid attestant to the barrage of the Longchamp outlet bazaar at Rustan’s Cebu, the brand’s aboriginal bazaar alfresco of the Luzon arena in the country.

Guests were accustomed by Rustan bartering association admiral Donnie V. Tantoco, calm with Longchamp breadth retail administrator for Asia Pacific Romain Chappotteau, and Rustan bartering association analysis administrator for shoes, accoutrements and accessories Paolo Lobregat.

Originating from Paris and founded by Jean Cassegrain, Longchamp is admired as the covering appurtenances cast of best for women and admired for its incomparable designs not to acknowledgment its absorption to detail as a individual backpack requires added than 100 locations and as abounding as 250 accomplish to assemble.

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Guests were entertained with acceptable music, free-flowing aliment and drinks while assuming with their Longchamp handbags of best in an alternate photo shoot.

More than the launch, it included a examination of its Autumn 2016 Collection which was aggressive from attributes and the wild, styled for city-limits living. Among the new styles presented that night Honoré 404 Panthère, and the Roseau Croco in an absolutely redesigned appearance and in admirable new colors.

The Longchamp ortlet bazaar is amid on Level 1, Rustan’s, Ayala Center Cebu.

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Now, Longchamp Outlet in India

— Its handbags, mostly made from stylish nylon canvas with leather trims, luggage and accessories, have a global reputation for craftsmanship and quality

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Founded in Paris in 1948 by Jean Cassegrain, Longchamp is a family-owned brand.

Longchamp, a leading French handbag brand, opened its first store at the DLF Emporio Mall in Delhi this week. Founded in Paris in 1948 by Jean Cassegrain, Longchamp is a family-owned brand. Its handbags, mostly made from stylish nylon canvas with leather trims, luggage and accessories, have a global reputation for craftsmanship and quality. Over time, the brand extended to shoes and ready-to-wear collections. Longchamp outlet uk uses a multichannel approach to appeal to consumers. For instance, as part of the promotions for customizable versions of its handbags, Longchamp has invited consumers to share a photo of a previous purchase on Tumblr and win a chance to personalize their own bag. Through this, the brand reached out to loyalists, rewarding them for their support and enabling them to be part of the brand story. Longchamp’s brand ambassadors include British models Kate Moss and Alexa Chung, while collaborations with designers such as Jeremy Scott and Mary Katrantzou continue.

Unlike older, storied luxury brands, Longchamp sale is adding more stores and sticking to affordable prices. The result: faster revenue growth. In the last three years, the firm’s revenue surged by 75%, about twice as fast as the personal luxury goods market, said Longchamp chief executive Jean Cassegrain, grandson of the founder. Its 1,000 sq. ft boutique in Delhi will house the brand’s handbags and luggage collections. Signature pieces such as the Le Pliage Heritage, Pénélope, Roseau and the popular Le Pliage Cuir bags will be available at the boutique, along with a wide assortment of high-end accessories.

Longchamp outlet has entered the Indian market just days before American luxury brand Coach opens its first store in Mumbai this month. There are reports that Italian luxury brand Prada is currently in talks with potential partners to establish a retail presence in India. According to a report released early this year by Assocham, an industry lobby group, the luxury market in India is growing at a compound annual growth rate of 25%, with the market estimated to cross $18.3 billion by the end of this year.

Longchamp’s Indian debut reiterates the importance of India as a market for global luxury.

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